PREMIER PROTEIN
The brand was launching a new Limited Time Only flavour—Orange Cream Swirl. They wanted us to build a launch campaign that leaned into the flavour nostalgia without making it feel dated.
A SWIRL ON A CLASSIC
There was a time when joy showed up without permission. Cold, creamy, and gone before you could think twice. You didn’t negotiate it. You just enjoyed it.
Then life filled up, schedules tightened, choices started carrying weight, and joy became something you had to justify.
Introducing Premier Protein’s Orange Cream Swirl. All the craveable and creamy-citrus flavor you remember, made to fit the life you’re living now.
AMAZON B+ CAROUSEL TILES
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Style Guide
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Style Guide 〰️
The client fell in love with the strategy and concept so much, they asked us to develop a style guide to help inform future creative for this LTO. Below are a few pages of the style guide we created.
