Activations
Here you’ll find in-store activations and experiential marketing assets I’ve done.
LEGO® Activity Booklet
The LEGO Group launched a new theme focused on girls. To help build curiosity and engagement, we developed an activity booklet.
Toronto Skywalk Wall
The LEGO Group wanted to showcase a LEGO brick mural in one of Canada’s busiest transportation hubs to welcome and wow commuters and visitors. But, we couldn’t just let them show it without fun graphics.
We added fun facts, small activities, created photo opportunities, and welcomed travellers from across the globe.
Aisle Takeover
(concept only)
ASK: Create an aisle display to sell to Walmart.
CONCEPT: Imagine stepping into the toy aisle and it springs to life. Gears turn. Lights glow. Shelves brim with moments that bring smiles. Welcome to the Joy Builder Shop. This isn’t where toys sit and wait. This is where joy is built. Where a little thought, care, and imagination turn into something that brings people together this holiday season.
We proposed battery-powered motors in the header like the swinging crane, gift boxes on the conveyor belt, and the Yeti placing the star on the wreath.
On the left, we included a model box to showcase Walmart’s top LEGO set, an aisle blade that rotated to show '“Happy Holidays” in different languages, and included postcards where shoppers can write and send messages to loved ones.
In the middle, we turned a digital screen into a conveyor belt that cycled through LEGO toys, each with a gift tag of kids’ names. Shelves beneath it would feature LEGO merchandise to help shoppers build a gift like wrapping paper, gift tags, etc.
On the right, we featured another model box, a motorized '“Naughty or Nice” meter and a tearaway activity where kids can create their own wish list.